Brand Guidelines
How to include Rally Corp in your marketing materials, press coverage, and partnerships.
Usage
The Rally Corp name is a registered trademark. The provided graphics are the property of Rally Corp and are protected by intellectual property laws. Please do not modify these files or use our graphics or our name as part of the name of your product, business or service, or combine these graphics with any other graphics without our written consent. For questions, contact james@rallycorp.com.
Company name
Always refer to the company as “Rally Corp”— both words capitalized, separated by a space. Do not use “Rally” alone, “Rallycorp,” or “RC” in formal or public contexts.
✓Rally Corp
✗Rallycorp
✗rally corp
✗Rally
Logo
Use the horizontal lockup whenever space allows. On light backgrounds use the full-color version; on dark or colored backgrounds use the white version. Do not recolor, stretch, or recreate the logo.
Rally Corp
On white
Rally Corp
On light gray
Rally Corp
On navy
Rally Corp
On teal gradient
Clear space
Always add space around the Rally Corp logo when implementing it in your designs. Use the height of the icon mark to define the minimum clear space on all four sides.
Rally Corp Dashed area represents minimum required clear space on all sides
Brand colors
The Rally Corp logo is colored using Brand Blue and Navy. These are the only colors that should appear in the logo or any official brand materials. Do not substitute, tint, or recolor these values.
Brand Blue
HEX #3B82F6
RGB 59, 130, 246
CMYK 76, 47, 0, 4
Pantone 2727 C
Navy
HEX #1A2744
RGB 26, 39, 68
CMYK 62, 43, 0, 73
Pantone 289 C
Get logo files and other brand assets