Donation Recovery

When Donors Don't Finish, Rally Brings Them Back

Multi-channel donation recovery for nonprofits — built mobile-first. Rally reaches supporters by text in the hour their gift is abandoned, then follows up by email. Works with whatever donation platform you already use.

You're Losing Donations Every Day

Every day, supporters click Donate and never finish. The category leader for email-based donation recovery, Fundraise Up, reports that roughly 4 out of 5 people who start a gift abandon it before completing.

Most organizations have no idea how often this is happening. And until now, there hasn't been a simple, multi-channel way to bring those donors back.

People get distracted

A supporter clicks Donate but life happens. They don't come back on their own.

Forms feel slow

Donation forms take time. If anything feels confusing or clunky, people drop off before finishing.

Email alone is too late

By the time a follow-up email lands, the moment has passed. Intent fades fast.

How Donation Recovery Works

Simple, automatic, and hands-off for your team.

  1. Someone clicks your donation link
  2. They start their gift but do not finish
  3. Rally sends a text in the first hour, then follows up by email
  4. They come back and finish their donation

Why the First Hour Matters

Most donation recovery today happens in email. And email works. But it works better when the timing is right, and best when it's not the only channel.

Fundraise Up, the email recovery leader, ran an experiment showing that sending the first reminder within an hour of abandonment lifted conversion by 5.7% — without changing the message itself. Timing alone moved the number.

That tells you something important: a donor's intent is still warm in the first hour. After that, it fades.

So Rally leads with SMS to catch the warm moments, then layers email over the days that follow. One sequence. Two channels. Built for how giving actually happens.

4 in 5 donors abandon before completing
+5.7% lift from first-hour outreach
1 tap to return and complete the gift

What Donation Recovery Does for You

You're already doing the hard work to get people to your donation page. Donation Recovery brings back the ones who don't finish.

Recover donations automatically

Rally follows up for you. No manual work. Just more completed gifts.

Increase revenue without more traffic

You are already paying to get people to your donation page. This helps you make the most of every visit.

Reach supporters where they are

Most donors are on their phones. A simple text meets them there at the right moment.

No extra work for your team

Set it up once and let it run in the background.

Works with your existing tools

No need to switch donation platforms. Rally works alongside what you already use.

Built for mobile-first giving

Giving today happens on phones. This is designed for how people actually give.

Multi-Channel by Design

SMS leads. Email reinforces. Both work together.

Most donation recovery today is email-only. That's a good start, but it leaves the most valuable window — the first hour after a donor abandons — uncovered.

Rally orchestrates both channels in one sequence:

  • A text in the first hour — while the moment that inspired the gift is still alive.
  • Email follow-ups over the days that follow — for donors who need a longer nudge.
  • One workflow — No juggling tools, no copying messages between platforms.

You're not picking SMS or email. You're using both, in the order that actually matches how donors behave on their phones.

SMS 0–60 min: First reminder hits while intent is warm
Most people read texts within minutes
Email Day 1–2: Email follow-up reinforces the ask
For donors who need a longer nudge
Email Day 3–5: Final email closes the sequence
Gentle, not persistent

Permission-Based and Donor-Safe by Default

The whole point of human-centered texting.

Texting your donors only works if you do it the right way. Done wrong, it costs you trust. Done right, it builds it.

Rally Donation Recovery is built on the same permission-based foundation as the rest of the Rally platform:

  • Opted-in contacts only
  • A2P 10DLC and TCPA compliant
  • Frequency is capped automatically
  • The tone is human

Works With Your Existing Donation Platform

Rally plugs in alongside it. You don't have to switch donation platforms to recover the donations you're losing. Rally is platform-agnostic by design.

Try Rally Donation Recovery On Us

We'll recover your first $2,500 in donations at no cost.

We're confident this works. So we'll prove it on your data, not ours.

You keep every dollar we recover, up to $2,500.